About the role

Baidu USA is seeking a Content Marketing & Social Media Specialist to drive organic growth and user acquisition for a new AI voice productivity app. The role involves creating engaging content, managing social media presence, and collaborating with cross-functional teams to build brand awareness in the US market.

Skills

Content marketing Social media management Growth marketing Community building Copywriting Storytelling Product marketing AI trends Short-form video creation Data-driven marketing Mandarin fluency English fluency

Full job details

Content Marketing & Social Media Specialist – AI Consumer Apps (Contractor)

Location: Mountain View, California
Job Type: Contractor, On-site (4+ days/week)

About the Role

We're building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.

We're looking for a creative, hands-on Content Marketing & Social Media Specialist to grow our brand presence, create engaging content, and drive user acquisition in the US market.

What You Will Do

Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.
Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

What We'd Like to See in You

Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.
1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.

Culture Fit

We're looking for someone who is passionate about AI, self-motivated, eager to learn, and excited to work with a small, ambitious team. You enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

Perks

Work on an exciting new AI consumer product.
Opportunity to shape our brand and growth strategy from day one.
Free lunch and dinner every workday at our Mountain View office.

Compensation: $35–$40/hour, negotiable based on experience