AI Automation Specialist - Marketing & Web (all genders)

About us

At GotPhoto, we are freeing photographers to be more successful.

Through our platforms GotPhoto.com and fotograf.de, we help professional photographers simplify and transform the way they work — from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens.

Since 2012, we’ve built a sustainable and profitable business driven by entrepreneurial spirit, innovation, and a deep understanding of photographers’ everyday challenges. Today, thousands of photographers trust our software , creating their own success stories along the way.

As the leading e-commerce engine for professional volume photographers and a business backed by EQT, one of the world’s leading private equity firms, we’re powered by a team of 150+ talented and international people building technology that simplifies photographers’ everyday work and helps them focus on capturing meaningful moments.

Join us on our journey to empower photographers like never before.

AI Automation Specialist - Marketing & Web (all genders)

Do you enjoy turning repetitive tasks into seamless AI automations? Are you driven by finding hidden opportunities data couldn't unlock before? Do you want to build AI use cases for a Marketing team that has already started its AI journey?

At GotPhoto you join a company that is advanced in its AI journey. You work with peers across Product, Tech, Design and Data who speak your language. You build automations that your colleagues use every day, and you grow with the scope as it expands.

Your Journey at GotPhoto

Phase 1: High-Impact Projects & Workflow Foundation (First Months)

In your initial phase, you will combine strategic project ownership with AI workflow automation. You will gather a long list of potential use cases with the team, prioritize them using clear impact metrics, and dive straight into two key anchor projects:

• Discovery & Mapping: Work closely with the marketing team to map out further potential AI use cases across content, acquisition, operations, and campaign analytics.

• Evaluation & Prioritization: Apply a structured evaluation matrix (measuring efficiency gain, effort, and business impact) to pick high-value quick wins.

• Build, Automate & Measure: Build structured workflows, clean up tool knowledge bases, measure performance, and document processes for seamless handover and adoption by colleagues.

• Anchor Project 1: Website Rebuild & Full Ownership: Take direct ownership of the GotPhoto website. You will lead the rebuild project from a marketing perspective, leveraging modern AI tools for copy generation, structure planning, SEO/GEO optimization, and content deployment.

• Anchor Project 2: AI-Driven Design Workflows: Automate and streamline our visual asset creation. You will implement generative AI design workflows (e.g., using tools for visual asset generation, localization, scaling banner creation, or brand asset management) to elevate our creative output and reduce manual designer effort.

Phase 2: Growth & Scaling (Your Path Forward)

As you establish our AI design pipelines, maintain the rebuilt website, and master our marketing stack, your role will expand along a dedicated growth trajectory:

• Strategic AI Ownership: Shift from initial workflow setups to owning end-to-end AI initiatives across complex multi-channel marketing campaigns.

• Advanced Architecture & Custom Automation: Lead the optimization of centralized team knowledge bases, custom GPTs, and sophisticated multi-agent or API-based automations (e.g., using Make, n8n, or custom scripts).

• Enablement & Community: Become the core AI ambassador within marketing, driving up team-wide AI literacy, establishing prompt engineering standards, and collaborating with cross-functional AI peers across GotPhoto.

• Website Optimization & Web Operations: Evolve from web manager to growth operator, using AI-driven A/B testing, dynamic personalization, and automated conversion rate optimization (CRO).

Experience

• Hands-on experience building AI automations in a professional setting, typically 1 to 2 years.

• Proof that you ship: you can show us at least one automation you built end-to-end, describe the impact and explain how it handles errors.

• Experience running a website is a plus: publishing and updating content in a CMS

• Experience in SEO/GEO or CRO optimization is a plus

• Experience in a high-growth environment where you built with limited documentation is a plus.

Skills

• Strong working expertise with Claude, including building use cases beyond prompting.

• Workflow automation with n8n or a comparable tool such as Make or Zapier.

• API integration: REST, webhooks and authentication.

• Accuracy and safety: you build checks, logging and review steps into every automation.

• Working knowledge of MCP, GitHub and basic JavaScript or Python is a plus.

Mindset

• The Owner: you take full accountability for your projects, from the first workflow to the final output.

• The Experimentalist: you enjoy figuring things out when there is no manual.

• The Quality Advocate: you prefer a robust, lasting solution over a quick one-off hack.

Languages

• English spoken and written. German is a plus.

Why You’ll Love Life at GotPhoto

• Best of Both Worlds: We live and breathe a flexible hybrid model. Our beautiful office at Hausvogteiplatz is our vibrant Berlin hub for collaboration, but you have the freedom to leverage the setup that works best for you.

• Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. Once you have completed your probation, you have the option to work remotely from within Europe for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery, we support a work-from-anywhere culture that helps you stay inspired.

• Recharge & Unwind: We value your downtime. You start with 26 days of leave, plus we love to top that up with additional discretionary "X-days" to make sure you’re truly rested.

• Multicultural & Inclusive Team: We thrive on diverse perspectives. Our international team fosters a culture of mutual respect and professional exchange, ensuring that fresh ideas and tolerance are at the heart of everything we build together.

• Fuel Your Growth: We’re big on learning. You’ll get a dedicated education budget to explore new ideas and grow professionally.

• Exclusive Employee Discounts: Get more for your money with access to the "Benefits at Work" platform, offering significant discounts on top global brands.

• Your Benefits, Your Choice: Through Probonio, you get a monthly budget to spend on what matters to you—whether that’s your public transport pass or other flexible perks that fit your lifestyle.

What Matters to Us

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!

We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.