SEO & AI Search Optimization Specialist
Pressed Floral
- Location
- Remote (Orem, Utah)
- Employment
- Contract
- Level
- Mid Level
Posted 2 days ago
About the Role
Pressed Floral is a floral preservation company seeking an SEO specialist to drive qualified traffic and conversions through organic search. The role focuses on optimizing website structure, content, and visibility across traditional and AI-powered search engines.
Skills
SEO
AI Search Optimization
Technical SEO
On-page SEO
Schema Markup
Structured Data
Keyword Research
Search Intent
Content Strategy
E-commerce SEO
DTC Marketing
Local SEO
Google AI Overviews
ChatGPT
Perplexity
Data Analysis
Perks
- Remote Work
Full job details
About the Role
Contract | Part-Time | Remote
Pressed Floral is looking for an SEO specialist to increase qualified sessions and conversions through organic search.
You’ll support the strategy and execution behind that growth, improving how our website is structured, understood, and surfaced across both traditional search engines like Google and emerging AI-powered search experiences.
What You’ll Do
- Develop and execute an organic SEO strategy focused on qualified traffic and business results, not vanity metrics.
- Conduct technical and on-page SEO audits and implement improvements to site structure, crawlability, indexation, internal linking, page optimization, and overall site health.
- Optimize website architecture and content organization so search engines and AI systems can better understand our products, services, locations, and expertise.
- Implement and maintain schema/structured data
- Conduct keyword and search-intent research to identify high-value opportunities for growth.
- Optimize existing pages and identify opportunities for new landing pages and content.
- Develop an SEO-focused blog/content strategy and write or direct the creation of high-quality content.
- Optimize our website for AI search and generative search experiences, including Google AI Overviews, ChatGPT, Perplexity, and similar platforms.
- Continuously analyze results, prioritize opportunities, and implement improvements.
What We're Looking For
- Proven experience growing organic search traffic with measurable results.
- Strong technical and on-page SEO knowledge.
- Experience implementing website structure, internal linking, schema, and other SEO improvements.
- Strong understanding of keyword research and search intent.
- Understanding of AI search optimization/GEO and how traditional SEO is evolving with generative search.
- Strong writing and content strategy skills.
- Ability to work independently, identify opportunities, and execute—not just provide recommendations.
- E-commerce, DTC, and/or local SEO experience is a plus.