Salesforce Developer - Service Cloud, Experience Cloud & AI (100% Remote within Spain)

Welcome to the good side of tech 👋

You might have heard about us, but with a different name: Doctoralia. It all started 12 years ago when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: wanna join us in the next step of making the healthcare experience more human?

Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. 300k+ specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.500 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.

At Docplanner we are a diverse group of over 300 people working in Engineering, Data, and Product teams. We are responsible for building the product for all locations. Many of us have been here for over 5 years, yet we still welcome each new person with great joy and excitement.

We could tell you about us, but we will let our reviews on Glassdoor speak for themselves. In case you’d like to see how it feels to be 100% yourself at work, here’s a video of us.

And why should you join us?

Because it feels good to tell your family and your friends how you made the world a little bit better. You go to bed knowing that what you do matters, and that your talents align with your beliefs.

We want to make the healthcare experience more human, and that starts with you being you. We believe that taking the diversity of human experience into account makes a better healthcare experience for all . We’re not just different: we embrace diversity. We will encourage you to come to work your whole self, and that includes not coming to the office at all if you prefer not to, as we're 100% remote friendly.

Role summary

We’re scaling an APEX-first Salesforce platform across multiple countries and business lines. As a Salesforce Developer, you’ll design and build scalable Salesforce solutions that power our Customer Support/Success mainly and Customer Experience ecosystem. You'll develop robust backend services, integrations, Experience Cloud capabilities, Digital Engagement channels, and AI-driven customer interactions while collaborating with Product, Business Analysts, Architects, Admins, and QA to deliver reliable, high-quality releases.

What you’ll do

• Design and implement scalable APEX solutions (domain/service/selector patterns, one-trigger-per-object, bulkified and governor-safe).

• Develop and enhance Service Cloud capabilities including complex case management, entitlements, milestones, routing, and customer service automation.

• Build and customize Experience Cloud sites to support customer and partner self-service experiences.

• Implement and extend Digital Engagement capabilities including Chat, Messaging, WhatsApp, SMS, Facebook Messenger, and other supported customer communication channels.

• Build and enhance Bots and AI-powered customer service automations, integrating them with Apex, Flows, and external systems.

• Design and develop secure Apex REST APIs, callouts (Named Credentials), Platform Events, async Apex (Queueable, Batch, Schedulable, Future), and CDC-driven solutions.

• Develop Apex services consumed by Lightning Web Components, Experience Cloud, Flows, and AI Agents.

• Optimize SOQL/SOSL queries and ensure high performance for large-volume Service Cloud data operations.

• Create invocable Apex to extend Flows and bot conversations where declarative capabilities are insufficient.

• Proactively participate in solution design, applying Salesforce best practices and scalable architecture principles.

• Collaborate in design reviews with Architects and align on security, scalability, performance, and maintainability requirements.

• Partner with DevOps on CI/CD using Git, Pull Requests, SFDX/DevOps Center, packaging, and safe deployment strategies.

• Support UAT and troubleshoot incidents using logs, debug tools, and event monitoring.

• Document technical decisions and APIs while maintaining Jira tickets

• Customize Salesforce objects, fields, page layouts, record types, search layouts, list views, queues, reports, and dashboards.

• Configure and maintain automations including Flows, approval processes, assignment rules, escalation rules, Omni-Channel routing, and email automations.

• Maintain Salesforce security including users, roles, profiles, permission sets, sharing rules, field-level security, validation rules, and Experience Cloud access.

• Optimize existing implementations to reduce technical debt and improve platform health, scalability, and efficiency.

• Promote Salesforce development best practices.

• Contribute to the overall Salesforce architecture strategy, ensuring long-term scalability, maintainability, and performance.

What success looks like

• Features meet acceptance criteria and non-functional requirements while passing UAT on the first attempt.

• Deliver scalable customer service solutions across Service Cloud, Experience Cloud, Digital Engagement, and AI channels.

• Improve customer self-service adoption through Experience Cloud and AI-powered support.

• Build reliable conversational experiences that reduce agent workload while maintaining excellent customer experience.

• Zero governor-limit regressions and excellent runtime performance on high-volume data.

• Healthy pull request metrics with small, well-reviewed changes and consistently green CI pipelines.

• Reduced defect rates and improved delivery cycle times across projects.

Required experience

• 2–5+ years of Salesforce development experience with a strong focus on Apex.

• Strong hands-on experience implementing and customizing Salesforce Service Cloud.

• Experience developing solutions for Experience Cloud (Customer and/or Partner portals).

• Experience implementing or extending Digital Engagement capabilities including Chat, Messaging, WhatsApp, SMS, or similar customer communication channels.

• Experience developing or integrating Einstein Bots, Agentforce, AI Assistants, or conversational AI solutions.

• Proven experience with enterprise Apex patterns (trigger frameworks, domain/service/selector patterns), bulkification, and asynchronous processing.

• Strong integration experience using Apex REST, HTTP callouts, Platform Events, Named Credentials, and asynchronous integrations.

• Strong SOQL performance tuning skills and solid understanding of Salesforce data modeling.

• Good understanding of Salesforce security including sharing models, CRUD/FLS enforcement, Experience Cloud security, and guest user access.

• Experience configuring and supporting Omni-Channel routing, queues, skills-based routing, and customer service workflows.

• Solid understanding of the Service Cloud data model including Cases, Accounts, Contacts, Knowledge, Entitlements, Milestones, and related objects.

• Experience developing Lightning Web Components (LWC).

• Comfortable with Git workflows, code reviews, and CI/CD using SFDX or DevOps Center.

• Strong communication skills and ability to collaborate with Product Managers, Business Analysts, Admins, QA, and Architects.

• Professional working proficiency in English.

• Salesforce certifications such as:

  • Platform Developer I or II

  • Service Cloud Consultant

  • Experience Cloud Consultant

Nice to have

• Experience implementing and customizing Salesforce Knowledge.

• Experience with Data Cloud and customer service use cases.

• Experience with Prompt Builder, Agentforce, Einstein Copilot, AI Agents, or other generative AI capabilities within Salesforce.

• Salesforce certifications such as:

  • AI Associate

  • Agentforce Specialist

  • Administrator or Advanced Administrator

How we work

• Weekly design reviews with Architects and lightweight automated quality gates in CI.

• Focus time is respected, with asynchronous communication through Jira and Confluence.

• Small, iterative releases with continuous improvement and shared ownership of platform quality.

Apply: Send your CV/LinkedIn and (optionally) a short code sample or architectural note (e.g., trigger framework snippet, Platform Events design) you’re proud of.

Benefits:

• A salary adequate to your experience and skills.

• Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings.

True flexibility and work-life balance

• Remote or hybrid work model with our hub in Barcelona.

• Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly).

• Summer intensive schedule during July and August (work 7 hours, finish earlier).

• 23 paid holidays, with exchangeable local bank holidays.

• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first

• Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental).

• Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub.

• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.

Keep growing with us

• Free English and Spanish classes.

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference. If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other.

“We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.” Mariusz Gralewski, CEO