AI Visibility & Search Strategy Specialist | GEO/SEO

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Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it’s about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. On the day to day you will monitor and analyze our Web and AI visibility performance, own specific projects that will improve this visibility and interact with various stakeholders (internal and external) to drive execution.

Key Responsibilities

• Strategy & Execution: Develop and refine SEO, GEO, and LLM visibility strategies to improve our share in LLM response for our semiconductor portfolio.
• Defining the Unknown: Help us define new KPIs. Since traditional metrics (like immediate revenue) don't always capture the impact of AI visibility, you will help create the metrics that prove our success.
• Cross-Functional Collaboration: We depend on many teams for execution. You will act as the "bridge," communicating priorities and creating collaborative touchpoints with content, web, and engineering teams.
• Fail Fast & Learn: Propose bold, new ideas and testing protocols. We value the "positive failure", learning quickly from what doesn’t work to double down on what does.
• Data Storytelling: Analyze visibility scores and insights, making the data "speak" to stakeholders through clear, high-impact presentations and recommendations.